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W. David Marx

Blank Space Invader

W. David Marx lives in Tokyo, which is perhaps the only place left on earth where one can still observe culture operating according to pre-internet logic—where scarcity creates value, where obscurity breeds desire, where you still have to know a guy to know about the thing. From this vantage point, thirteen time zones away from the algorithmic churn of American pop culture, Marx has written what may be the first comprehensive autopsy of our current century.

Blank Space: A Cultural History of the 21st Century arrives with a thesis that feels both obvious and devastating: we are living through a period of unprecedented cultural stagnation. Not the absence of content (God knows we're drowning in content) but the absence of the kind of radical creative invention that used to mark historical time. The innovations that made us say "everything is different now." The art that divided generations. The subcultures that became countercultures that became cultures.

Marx's argument is structural, not conspiratorial. No one woke up and decided to lobotomize culture. Rather, a series of incentive structures like smartphone ubiquity, advertising precision, algorithmic optimization, quantified validation, and now generative AI, aligned to reward the immediately popular over the lastingly meaningful. The result is what Marx calls the "omnivore monoculture": a glossy, cross-pollinated, infinitely remixable soup where everything can fuse with everything else because nothing means much anymore.

The book traces a brutal arc: from the nerd internet of the early 2000s (when 2 million monthly views made you the biggest blog on earth) to the attention economy of the 2020s (where MrBeast's craft isn't storytelling but thumbnail optimization). From Paris Hilton as cautionary tale to Paris Hilton as misunderstood girlboss. From "selling out" as the ultimate sin to Jimmy Iovine getting a hagiographic HBO documentary for his entrepreneurial genius at making artists more commercial.

Marx is often accused of elitism, a charge he neither fully accepts nor entirely denies. His defense is pragmatic: the formulaic pop culture we consume today is always parasitic on innovation from the past. Hip-hop invented on the margins now powers billions of people's daily entertainment. If you don't maintain the conditions for radical invention, the entire system becomes—and here's where he'll lose the optimists—cooked.

By the end, you're left with an uncomfortable question: Can we teach the artistic mindset to a generation raised on view counts? Or as Marx puts it, if you create a strange TikTok channel with 200 views per video, "you're just nobody. Nobody cares. And if someone does see it, they're gonna say this couldn't possibly matter because it's so low quantities of views."

The stakes, it turns out, aren't just aesthetic. They're about whether we can maintain the capacity for the kind of creative disruption that refreshes culture, that makes us see the world differently, that gives us new ways to understand what it means to be human. Without it, we're left with an ever-more-polished version of what we already have—which is to say, we're living in the blank space.Ladies and gentlemen, I present

W. David Marx, at large.

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“People have always sold out. It’s the acceptance of that, under these values, that used to be the values against it.”

Conversation Topics

00:35 Introducing W. David Marx and His Book 'Blank Space'
02:28 Writing the Cultural History of the 21st Century
06:38 The Influence of Financial and Technology Platforms on Culture
12:48 "Poptimism" and the Shift in Cultural Values
17:56 The Rise of "Omnivore Monoculture"
28:05 The Impact of the Internet on Cultural Production
39:00 The Evolution of Food Culture in the Internet Era
42:02 The Rise of Restaurant Reservations as Status Symbols
44:21 MMA and UFC as a Cultural Artifact
48:37 "The Zynternet" and the Counter-Counterculture
01:00:38 The Artistic Mindset in the 21st Century
01:07:08 At Large and Off the Cuff + Collard Greens Recipe

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Listen

31

W. David Marx Blank Space Invader

“People have always sold out. It’s the acceptance of that, under these values, that used to be the values against it.”

Conversation Topics

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W. David Marx

Blank Space Invader