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Alex Bogusky
Peace, Love, and Advertising
Many people have been called the father of modern advertising, but today you're going to hear from the man I call the father of postmodern advertising.
Alex was named creative director of the decade by Ad Age for the work he led as a partner at his agency, Crispin Porter and Bogusky. His work has received countless awards and he's in the hall of fame of both the Art Directors Club and the American Advertising Federation.
Alex is best known for launching Mini Cooper in America, anti-smoking ads for the Truth campaign that enraged big tobacco, ads for Domino’s Pizza that ignited an 80-fold increase in their stock price, and arguably his most groundbreaking work: Burger King’s Subservient chicken - one of the first digitally native campaigns to go viral online, and one that changed marketing forever.
This is an episode with two chapters. In chapter one, we'll talk to Alex about the creative process that went into his best known campaigns. In chapter two, we'll talk about his spiritual journey of finding peace, and healing after the death of someone very close to him. Ladies and gentlemen, I present to you from Boulder Colorado, Alex Bogusky.
Listen : Spotify | Apple | YouTube
“Success is working with people that you love doing things that you love.”
Show Index
- 04:35 - Alex’s Start In Advertising
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09:00 - The Secret to Advertising
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18:15 - Some of Alex’s Early Work
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40:30 - Alex Wanted More Money
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42:08 - Alex Starts A New Journey
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47:58 - Healing & Ceremony
- 1:00:11 - At Large and Off The Cuff
Show Notes
- Alex Bogusky
- Ikea - Lamp
- Volkswagen - Drivers Wanted
- Truth Anti Smoking - Body Bag
- Dominos - Pizza Turnaround
- Mini Cooper - Let’s Motor
- Burger King - Subservient Chicken
Sauce Boss Meets Girlboss
Movies by Any Means Necessary
Have Your Cake and Tweet It Too
Greens to Greatness
Writing Your Way Ahead
Liberté, Intégrité, Simplicité
Peace, Love, and Advertising
The Unprofessional Professional
Idea Virus Patient Zero
Chasing Liquid Gold
Making MSCHF
Internet Funnyman
Building a Digital Hearth
No Mud, No Lotus
You Can’t Just Switch It Off
Purpose & Play
Creative Courage and Talking Stuffed Animals
Silencing the Discursive Mind
Striking Internet Gold
Givers Are Getters
Hosting a Rave for the Intellect
The Hunt for Big Ideas
Good Artists Copy, Great Artists Steal
Not investment advice. Read important disclosures.