29
Nick Guillen
Happy Savage
In this episode, we'll hear how Nick and his co-founder didn't just build a brand, they've architected a vibe, pulling inspiration from the worlds of streetwear, luxury fashion, and internet culture to bottle something that felt improbably both exclusive and accessible. And of course, you'll get a premier on truffles.
Please enjoy my conversation with the meticulous, magnetic, and mildly spicy Nick Guillen.
Listen : Spotify | Apple | YouTube
“We’re living in a golden age of sauce.”
Conversation Topics
- 01:24 Understanding Truffles and Umami
- 04:21 The Origin of Trough: From Instagram to Culinary Empire
- 05:47 Building a Brand: The @Sauce Handle
- 07:28 Creating a Singular Hot Sauce
- 18:48 The Influence of Fashion and Streetwear
- 23:56 Social Media Evolution and Retail Expansion
- 31:31 Building a Cool Team
- 32:24 Partnerships with Restaurants
- 34:50 The Rise of Hot Sauce in America
- 36:25 Fundraising and Celebrity Endorsements
- 38:53 Leadership Culture and Bias for Action
- 42:03 At Large and Off The Cuff
- 52:21 Omlette Recipe
Mentioned in this Episode
Happy Savage
Moonshot Mythmaker
Obsession Served Raw
The Pasta Whisperer
Master of Ceremony
Acquired Tastes
Sauce Boss Meets Girlboss
Movies by Any Means Necessary
Have Your Cake and Tweet It Too
Greens to Greatness
Writing Your Way Ahead
Liberté, Intégrité, Simplicité
Peace, Love, and Advertising
The Unprofessional Professional
Idea Virus Patient Zero
Chasing Liquid Gold
Making MSCHF
Internet Funnyman
Building a Digital Hearth
No Mud, No Lotus
You Can’t Just Switch It Off
Purpose & Play
Creative Courage and Talking Stuffed Animals
Silencing the Discursive Mind
Striking Internet Gold
Givers Are Getters
Hosting a Rave for the Intellect
The Hunt for Big Ideas
Good Artists Copy, Great Artists Steal
Not investment advice. Read important disclosures.