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Clare Vivier
Liberté, Intégrité, Simplicité
The French-inflected simplicity of her designs—leather handbags adorned with bold stripes, understated totes that whisper rather than shout—echo her essence: practical and deliberate, with an artist’s cool. Vivier has managed to bottle up California ease and Parisian sophistication, infusing it into a brand that feels both timeless and strikingly now.
Born and raised in the Midwest, Vivier's path to the fashion world was anything but linear. A former journalist, she honed her style sensibilities while living in France, where she noticed a glaring gap in the accessories market: bags that married utility with understated luxury. Armed with curiosity, entrepreneurial spirit, and a sewing machine purchased with found money, she taught herself the art of leather working to make a laptop bag that she herself would want to carry.
What began as a modest operation soon blossomed into Clare V., a brand that has come to define West Coast chic. From its early cult following in indie boutiques to its current status as a staple among tastemakers, Clare V. has grown into a quietly powerful force in the fashion industry, without compromising integrity or its signature style. Her pieces, whether carried by Hollywood A-listers or creative professionals on the go, feel both egalitarian and aspirational, a reflection of the woman behind the brand.
Yet for Vivier, success is as much about community as it is about commerce. With stores across the country—each one a carefully curated love letter to its neighborhood—and a commitment to ethical production practices, she has proven that achieving scale doesn't require sacrificing the values that guide you in the early days.
Listen : Spotify | Apple | YouTube
“You help people tell the world who they are”
Show Index
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01:54 - The Origins of Clare V.
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09:03 - Clare’s Stylistic Inspirations
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17:55 - Clare’s First Sewing Machine
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22:00 - Scott and Clare Go Très French
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24:30 - Clare Sets Her Company Culture
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31:50 - How Clare V. Gives Back
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42:20 - At Large & Off The Cuff
- 50:01 - Clare’s Smashed Potatoes & Chimichurri Recipe
Show Notes
Sauce Boss Meets Girlboss
Movies by Any Means Necessary
Have Your Cake and Tweet It Too
Greens to Greatness
Writing Your Way Ahead
Liberté, Intégrité, Simplicité
Peace, Love, and Advertising
The Unprofessional Professional
Idea Virus Patient Zero
Chasing Liquid Gold
Making MSCHF
Internet Funnyman
Building a Digital Hearth
No Mud, No Lotus
You Can’t Just Switch It Off
Purpose & Play
Creative Courage and Talking Stuffed Animals
Silencing the Discursive Mind
Striking Internet Gold
Givers Are Getters
Hosting a Rave for the Intellect
The Hunt for Big Ideas
Good Artists Copy, Great Artists Steal
Not investment advice. Read important disclosures.