02

John Fiorentino

The Hunt for Big Ideas



For John Fiorentino, finding creative ideas is like hunting big game. It’s unpredictable, requires innate skill, and is an all-consuming quest defined by feast and famine.

John’s hunt for ideas led him to create a product inspired by nights sleeping on the New York City subway which invented a category: the Gravity Blanket. Since launching this product, John has founded a collection of other product-driven businesses which have generated hundreds of millions of dollars in revenue since inception without relying on outside investment.

With an evident contrarian streak, John embraces his “truth-telling phase” in this interview and holds forth on how good ideas are undervalued, how organized religion has become counterculture, whether G-Wagons are tacky, and the hidden trap of fame. 

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Show Index

01:25 - Introducing John Fiorentino in his “Truth-Telling Phase”
02:11 - Ideas Vs. Execution
06:20 - The Music Industry Transitioning to Entrepreneurism 
13:00 - Surviving Fame 
16:50 - Chasing A Dream Leading To Homelessness 
20:39 - The Rise Of The Gravity Blanket 
26:45 - Continuing The Climb For Success: Moon Pals 
32:00 - Business As a “Total Work Of Art”
34:00 - Being Religious In An Increasingly Secular World
41:53 - Ideas Getting Stolen 
44:03 - Hot Takes & comfort recipe


Show Notes