02

John Fiorentino

The Hunt for Big Ideas



For John Fiorentino, finding creative ideas is like hunting big game. It’s unpredictable, requires innate skill, and is an all-consuming quest defined by feast and famine.

John’s hunt for ideas led him to create a product inspired by nights sleeping on the New York City subway which invented a category: the Gravity Blanket. Since launching this product, John has founded a collection of other product-driven businesses which have generated hundreds of millions of dollars in revenue since inception without relying on outside investment.

With an evident contrarian streak, John embraces his “truth-telling phase” in this interview and holds forth on how good ideas are undervalued, how organized religion has become counterculture, whether G-Wagons are tacky, and the hidden trap of fame. 

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Show Index

01:25 - Introducing John Fiorentino in his “Truth-Telling Phase”
02:11 - Ideas Vs. Execution
06:20 - The Music Industry Transitioning to Entrepreneurism 
13:00 - Surviving Fame 
16:50 - Chasing A Dream Leading To Homelessness 
20:39 - The Rise Of The Gravity Blanket 
26:45 - Continuing The Climb For Success: Moon Pals 
32:00 - Business As a “Total Work Of Art”
34:00 - Being Religious In An Increasingly Secular World
41:53 - Ideas Getting Stolen 
44:03 - Hot Takes & comfort recipe


Show Notes



Ep. 23 — Sophia Amoruso

Sauce Boss Meets Girlboss


Ep. 22 — Daniel Goldhaber

Movies by Any Means Necessary


Ep. 21 — Dinara Kasko

Have Your Cake and Tweet It Too


Ep. 20 — Nicolas Jammet

Greens to Greatness


Ep. 19 — Thomas Kemeny

Writing Your Way Ahead


Ep. 18 — Clare Vivier

Liberté, Intégrité, Simplicité


Ep. 17 — Alex Bogusky

Peace, Love, and Advertising


Ep. 16 — Alexis Gay

The Unprofessional Professional


Ep. 15 — Seth Godin

Idea Virus Patient Zero


Ep. 14 — Nicholas Coleman

Chasing Liquid Gold


Ep. 13 — Gabe Whaley

Making MSCHF


Ep. 12 — Kareem Rahma

Internet Funnyman


Ep. 11 — Amanda Hesser

Building a Digital Hearth


Ep. 10 — Shane Heath

No Mud, No Lotus


Ep. 9 — Michael Dubin

You Can’t Just Switch It Off


Ep. 8 — Scott Norton

Purpose & Play


Ep. 7 — Chris Nee

Creative Courage and Talking Stuffed Animals


Ep. 6 — Fabien Riggall

Silencing the Discursive Mind


Ep. 5 — Danielle Baskin

Striking Internet Gold


Ep. 4 — Alexander Gilkes

Givers Are Getters


Ep. 3 — Susan MacTavish Best

Hosting a Rave for the Intellect


Ep. 2 — John Fiorentino

The Hunt for Big Ideas


Ep. 1 — Eric Ryan

Good Artists Copy, Great Artists Steal



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