15
Seth Godin
Idea Virus Patient Zero
Towards the end of our meeting, as I asked for advice on growing our startup Sir Kensington’s, he wrote a note on a piece of torn paper and slipped it across the table. I picked it up and read it: “People Like Us Do Things Like This.”
Huh? If that makes as much sense to you as it did to me, keep reading.
My guest today is Seth Godin, whose work I've followed for nearly 20 years, and has informed both the businesses I've built and how I evaluate companies for investment.
Seth is the poet laureate of modern marketing. His genius lies in his ability to distill complex ideas into clear, actionable insights that resonate in today's attention-scarce world. And in a world addicted to shortcuts and quick wins, Godin’s message is refreshingly real and profoundly human: great work takes guts, vision, and the courage to stand out. As Seth says, "safe is risky."
Today we'll talk about his greatest hits -- though we took this occasion to talk about his brand new book, This is Strategy which he simplifies strategy into what he calls "a philosophy of becoming."
In Seth's world, marketing isn't just about selling - it's about making a difference. So if you want to build something consequential, queue up Seth's books on your kindle and please enjoy my conversation with Mr. Seth Godin.
Listen : Spotify | Apple | YouTube
“Logic is a very recent invention. Logic is something that we have tried to erect on top of emotion. But emotion came first.”
Show Index
- 00:00 Introducing Seth Godin: Entrepreneur & Best Selling Author
-
03:22 The Idea Virus Theory
-
04:50 The Purple Cow Recap
-
07:02 Tribes Recap
-
13:10 People Like Us Do Things Like This
-
20:19 This Is Strategy - Seth’s New Book
-
33:41 Seth on Climate Strategy
-
37:50 Do Generations Process Information Differently?
-
44:52 At Large and Off The Cuff
-
46:40 Seth’s Recipe for Dosa Batter
Show Notes
- The Purple Cow
- Tribes
- This is Marketing
- This is Strategy
- The Carbon Almanac
- Askinosie Chocolate
- Dürer’s Rhinoceros
- Your Business Card is Crap
- Seth’s Dosa Recipe
The Unprofessional Professional
Idea Virus Patient Zero
Chasing Liquid Gold
Making MSCHF
Internet Funnyman
Building a Digital Hearth
No Mud, No Lotus
You Can’t Just Switch It Off
Purpose & Play
Creative Courage and Talking Stuffed Animals
Silencing the Discursive Mind
Striking Internet Gold
Givers Are Getters
Hosting a Rave for the Intellect
The Hunt for Big Ideas
Good Artists Copy, Great Artists Steal
Not investment advice. Read important disclosures.