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Nicolas Jammet
Greens to Greatness
My guest today is Nicolas Jammet, one of the three co-founders of Sweetgreen, and the one most responsible for its food. sweetgreen is one of the great brands built by our generation that's found itself woven into the fabric of cosmopolitan culture. Now after 17 years from opening the doors of its first location, Sweetgreen has over 250 restaurants and is valued at the time of this recording at nearly $5B dollars as a public company.
I have known Nic for over 10 years, and sweetgreen has been a fantastic partner to Sir Kensington's, having used a number of our condiments over the years including our mayonnaise in the dressing of their famous Kale Caesar.
In this conversation, we'll talk about what it takes to stick together as a trio of co-founders through thick and thin, the value of leadership coaching, how he approaches culinary innovation without alienating their audience, and how automation surprisingly helps hospitality rather than hinders it.
Please enjoy my conversation with the sultan of salad, Nicolas Jammet.
Listen : Spotify | Apple | YouTube
“If you do everything the customer tells you, you’ll just look like everyone else.”
Show Index
-
02:57 - The Origins of sweetgreen
- 11:36 - The Challenges of Sourcing the Best Produce
- 18:16 - Dan Barber’s Custom Squash for sweetgreen
- 26:00 - Maintaining Co-Founder Relationships
- 31:46 - How sweetgreen Serves Its Employees
- 35:25 - Automation at sweetgreen
- 38:06 - sweetgreen Goes Public
- 45:10 - Snaxshot Reader’s Questions
- 47:04 - CPG Shoutouts & Obsessions
- 49:12 - Special Announcement
- 50:20 - At Large & Off The Cuff
Show Notes
Greens to Greatness
Writing Your Way Ahead
Liberté, Intégrité, Simplicité
Peace, Love, and Advertising
The Unprofessional Professional
Idea Virus Patient Zero
Chasing Liquid Gold
Making MSCHF
Internet Funnyman
Building a Digital Hearth
No Mud, No Lotus
You Can’t Just Switch It Off
Purpose & Play
Creative Courage and Talking Stuffed Animals
Silencing the Discursive Mind
Striking Internet Gold
Givers Are Getters
Hosting a Rave for the Intellect
The Hunt for Big Ideas
Good Artists Copy, Great Artists Steal
Not investment advice. Read important disclosures.